GUERLAIN Stickers.

A complete guide to Guerlain stickers, from early ones to modern batch codes, covering historical periods, boxes, bottles, labels, and all the details you need to identify Guerlain fragrances.

Introduction

"Dears, Elena and I were very thrilled listening to your idea about dating old Guerlain perfumes relying on stickers only, and we checked our old family archives to find out some useful information identifying all the subtle differences you mentioned.

It was amusing — a sort of jigsaw puzzle game — and we found some interesting things. It is not 100% accurate, of course, but it could be useful when you have to rely on stickers only, without any further clue (box, codes...).

We hope this can help.

Yours,
Elena and Vincenzo"

(All pictures were sent by friends around the web and were purposely placed alongside the text. If any copyright infringement occurred, please let us know.)

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Red and blue stickers

1930s, during World War II, and until the end of the 1940s

These stickers feature "red & blue" colouring with indications about "province et en Belgique", and Roman numerals printed on the right side.

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During World War II — export versions

"Red & blue" stickers with the wording "Made in France".

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Since 1950 until 1955–1956

"Red & blue" stickers without any indication about Belgium, with Roman numerals now printed on the left side only.

From the beginning of the 1960s until 1967

Monochrome stickers with new final words "…législation en vigueur", and Arabic numerals without any letter (A, B) printed in the left corner.

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From 1967 until 1976

Monochrome stickers with final words "…législation en vigueur" and a letter (A, B) printed in the left corner.

Key fact: despite zig-zag boxes reporting the line "Guerlain, 1967", during the actual year 1967 only "dots/coffee beans" boxes were observed.

Key fact 2: during 1975–1976 we see a monochrome sticker with letters in the corner and the words "Société Guerlain".

Key fact about "American" bottles: if you read "Somers, NY, 10589", this refers to a factory and laboratory that Guerlain operated in Somers, near New York, from the early 1970s to the late 1980s.

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The modern batch codes

Since 1976: classic batch code repeated every 10 years — see the Guerlain batch code guide.

Year 1976.

Year 1978.

Year 1978.

Year 1980.

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A final summary

In a nutshell

• Before 1950: "Red & Blue" sticker with indication of "Province and Belgium" and Roman numerals on the right side.
• 1950–1957: "Red & Blue" sticker without indication of "Belgium", Roman numerals on the left side.
• 1957–early 1960s: monochrome sticker with Arabic numerals only, ending with "…magasins de Paris."
• Early 1960s–1967: monochrome sticker ending with "…législation en vigueur."
• 1967–1976: monochrome sticker with a letter in the left corner (usually A or B).
• Since 1976: traditional batch code system.