A complete guide to Cartier perfumes, from vintage classics to modern creations, covering historical periods, boxes, batch codes, bottles, labels, and all the details you need to identify Cartier fragrances.
(In this post, we will examine vintage Cartier fragrances, produced since 1981. All pictures provided by friends from all over the world: if any image is copyrighted, please let us know and we will remove it immediately. Text: raw handwritten notes, dated early 2016.)
Saunders gives me a few contacts: about Cartier perfumes, M. Mortier (Saunders says Mortier speaks Italian too, having worked in perfume distribution in Milan — an easier conversation). He can provide a lot of information about vintage Cartier fragrances.
Mr. xxxxxxx, for Kenzo, Issey Miyake, Shiseido and other brands. He speaks Japanese and English. M. xxxxxxx, a man who knows a lot about Yves Saint Laurent perfumes and could tell interesting stories. He speaks Italian very well. Perfect.
Ok, let's go and start with Cartier perfumes...
Here is monsieur Mortier. He is friendly, and very surprised that I want to write an article about Cartier perfumes — how to recognize them, how to assign a date, how to decode batch codes, anecdotes, etc. He is very helpful.
Mortier has wonderful memories of his early years with Cartier; there was a lot of enthusiasm in those times. He stopped working in perfume distribution in 2003 and afterwards devoted himself to cosmetics only. He talks at the speed of a machine gun, explaining different facts simultaneously — anecdotes, history — it is hard to keep up. I will try to summarize by putting together the various pieces.
Cartier parfums: the beginning.
Here is the story, according to Mortier: Cartier perfumes began — quite oddly — thanks to another French jeweller: Van Cleef et Arpels (VCA). In 1976 VCA was the first jeweller to launch a perfume: "First", a big seller. Cartier watched with curiosity, thinking perfumes could be a source of income and prestige. Only after Van Cleef et Arpels released its second perfume, "VCA Pour Homme", in 1978, did it become clear that the time had come.
It is necessary to take a step back: in the early 1970s Cartier launched an iconic item — a golden cigarette lighter. It was an immense success. It was immediately decided that future Cartier perfumes would have the shape of a lighter, sold in very refined jewel boxes lined with leather and velvet: perfumes dressed as jewels.
A curious fact: the cigarette lighter was launched with the slogan "Must de Cartier" — the English word, not French. "Must de Cartier" sounded great: a "must", something you have to own. The lighter was a Must, and the perfumes would be too.
The most ingenious idea was to apply the logic of refillable cigarette lighters to perfume bottles. In practice, bottles could be removed from their cases when empty and replaced with new full ones.
Another curious fact: Cartier wanted to launch three fragrances simultaneously — a male scent (Santos de Cartier, inspired by a famous wristwatch) and two different female perfumes: a "Daytime" fragrance and an "Evening" one. This seemed original, but in the end the two female perfumes created many problems.
Year 1981: first perfumes.
The development of the perfumes, especially the "Evening" fragrance, took almost two years, from 1979 to 1981. During 1981, the "Evening" fragrance was launched with much fanfare as Must de Cartier Parfum. In the same days, the "Daytime" fragrance was quietly released, absurdly, as Must de Cartier Eau de Toilette.
This caused perplexity among buyers, who had always been accustomed to considering an Eau de Toilette as a softer variant of a Parfum — but this was a completely different scent. So "Must de Cartier Eau de Toilette" was doomed from its first day. It would have been much better with two different names.
The solution was, if possible, even more unusual: twelve years later, in 1993, "Must de Cartier Eau de Toilette" (the "Daytime" fragrance that had never had much success) was renamed Must de Cartier II and relaunched in three variations: Eau de Toilette, Eau de Parfum, and Eau Fraîche. Some time later, a softer version of "Must de Cartier Parfum" was finally released under the same old name: "Must de Cartier Eau de Toilette".
So briefly:
- From 1981 to 1993: "Must de Cartier Parfum" and "Must de Cartier Eau de Toilette" — two different and unrelated fragrances.
- From 1993: the old "Must de Cartier Eau de Toilette" changed its name to "Must de Cartier II", sold as EdT, EdP, and Eau Fraîche.
- The old "Must de Cartier Parfum" remains the same.
- After that, a new "Must de Cartier Eau de Toilette" was released as the softer version of the Parfum.
Keep in mind: there are two "Must de Cartier Eau de Toilette" with the same name, released at different times, but they are different fragrances. Very odd — but you can identify all of them with boxes, bottles, and batch codes.
Batch codes from year 1981 to 2000.
Mortier says this is an irritating and complicated issue. From 1981 to 2000, you can find two different batch codes: a long one (6–7 digits) and/or a short one (just 2 or 3 numbers). You can know the year of manufacture only if you have the long batch code. If you find only the short code (usually printed on the bottles) then it is impossible to know the year.
Mortier warns that many people make mistakes and give completely incorrect interpretations of the batch code.
Your only hope is to have the box, because the box always carries the complete batch code with the necessary data. Otherwise, you have to go by guesswork.
Unfortunately, on the bottles you will almost always find the short batch code, which is completely useless. This is exactly what causes errors of interpretation: people look at the 2–3 digit batch codes on the bottle and think those are the years of production. Big mistake.
In very few cases, if you are lucky (very lucky!), you will find the long batch code printed on the bottle too — in that case you can determine the year. Remember: this issue only affects bottles from 1981 to 2000. After year 2000 the batch code was simplified.
Mortier says to look for long batch codes: the important numbers are the first three. The first is the year, the second and third are the month (01 = January, 02 = February, ... 12 = December). Sometimes you will find a letter before the numbers — simply ignore it.
Examples:
303XXXX = 1983 (or 1993), March.
512XXXX = 1985 (or 1995), December.
707XXXX = 1987 (or 1997), July.
Obviously, you have to use other clues to confirm the correct year (type of box, barcodes, Green Dots, release year). Remember: barcodes appear roughly in 1990–1991, and Green Dots roughly in 1992–1993. Just a few examples:
Another problem...
Mortier says sometimes it is very difficult to see long batch codes. You have to check boxes and bottles under a bulb light because in many cases black ink was used, almost invisible on dark bottles. Remember: when a "removable" bottle is fitted inside its case, you must first remove the bottle to see the code printed on the glass.
An useful tip about batch codes on Panthère: Mortier says the batch code is hard to find — you have to remove the bottle from the case, then carefully lift the rubber ring. The batch code is written on the glass underneath.
Batch codes since year 2001.
During 2001, batch codes changed to a short, traditional 4-digit style. The first number is the year:
2ABC = 2002
5DEF = 2005
8IAF = 2008
Much easier. Examples:
Very important clue: the boxes.
Mortier says: by looking at the type of box, you can roughly guess the production date. There are four main different cardboard boxes:
- Jewel-type cardboard boxes (since 1981)
- "Sidebands" boxes (introduced 1992, discontinued 2000)
- "C" boxes (introduced 2000, discontinued 2011)
- "Squared logo" boxes (since 2011)
1 — "Jewel-type boxes"
In most cases there are two boxes: outer and inner. The inner boxes are jewel boxes made of leather and velvet. The outer boxes are cardboard. You have to check the outer (cardboard) boxes. They were used from launch (1981) then gradually less and less, disappearing completely at the end of the Nineties.
Must Parfum: night blue. Must Eau de Toilette: bright red. Santos: white. Panthère: red. Must II: red. The inner jewel boxes, made with leather and velvet, were used at least until the 2000s.
During 1987 Panthère was released with an outer (cardboard) box of its own. Sold as Parfum, Parfum de Toilette, and Eau de Toilette.
2 — "Sidebands" boxes (1992–2000)
During 1992, with the launch of "Pasha", the outer boxes acquired "sidebands", usually in silver and/or gold. "Sidebands" outer boxes ended in 2000.
3 - "C" boxes (2000-2011)
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| Typical Grey/Silver box with the big C it was used from 2000 to 2004 |
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| Typical Grey/Silver box with the big C it was used from 2000 to 2004 |
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| First scent with RED "C" box: Le Baiser du Dragon |
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| Typical Red box with the big C. it was used from 2003-2004 to 2011 |
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| Since 2007, on all boxes: address "rue Boissy d'Anglas" |
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| Last "C" box: Cartier de Lune, color Night Blue, year 2011 |
4- "Squared logo" boxes (since 2011)
A GREAT and REALLY useful clue: the fonts.
TIMELINE of Cartier perfumes.
Must de Cartier Parfum, the original ("Evening fragrance", 1981)
| Must de Cartier Parfum in the Sidebands box and standalone bottle (1992-2000) |
| Must de Cartier Parfum with Sidebands box (1992-2000) sold as refillable/ removable bottle |
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| Must de Cartier Parfum, removable bottle, in the grey/silver "C" box, during years 2000-2004 |
| Very rare: Must de Cartier Parfum, "C" red box, (years 2004-2011), in a Jewel box with "sliding" doors |
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| A rare Cristal flacon Edition |
Must De Cartier Eau de Toilette ("Daytime fragrance", 1981-1993)
| Must de Cartier Eau de Toilette (1981-1993) note the silver/red case. |
| Inside its Jewel box |
| The Jewel inner box |
| Must II de Cartier, Eau de Parfum, Sidebands outer box (1992-2000), Jewel inner box |
| Must II de Cartier, Eau de Toilette, standalone bottle with jewel box |
| Must II de Cartier, Eau de Toilette, sold as removable bottle |
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| Must II de Cartier Eau Fraiche, sidebands box (1992-2000) |
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| Must II, "C" box, years 2000-2003, then discontinued |
Santos de Cartier (1981)
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| Santos EdT , Jewel boxes, removable bottles in silver case (1981-1992) |
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| Santos EdT Concentree |
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| Santos Eau de Sport, "Sidebands" box (1992-2000) (picture from Ebay) |
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| Grey/Silver "C" outer box and jewel inner box, (years 2000-2004) |
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| Grey/silver "C" box (2000-2004) and standalone bottle |
Panthère de Cartier (1987) discontinued in 2012
| Panthère with "Sidebands" box, years 1992-2000 |
| "Sidebands" box, Parfum de Toilette (years 1992-2000). |
| Panthere Eau Legere, "sidebands" box with window (1992-2000) |
Pasha (released in 1992)
| Pasha, refillable bottle |
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| Pasha "Eau Gènèreuse" (pictur from Ebay) |
| "C" box color RED, years 2004 - 2011 |
| Squared logo box, since 2011 |
The new "Must de Cartier Eau de Toilette"
| Must de Cartier "Prestige Edition" |
| So Pretty, Sidebands box, refillable bottle years 1995-2000 |
| So Pretty "Edition Prestige", year 1997 (picture from Ebay) |
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| "C" Silver/gray box (2000-2004) |
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| So Pretty "Ecrin Trois Ors" |
| So Pretty, refillable bottle in jewel inner box with "C" outer box (2000-2004) |
| So Pretty "Lumières" (picture from Etsy) |
| So Pretty Eau Fine (picture from Ebay) |
| So Pretty "Extrait" (picture from Etsy) |
| So Pretty "Eau Fruitèe" , in "C" silver box |
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| "C" red box , 2004- 2011 |
Dèclaration (released in 1998)
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| Dèclaration Bois bleu, year 2001 |
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| Dèclaration "Eau Gènèreuse" (picture from Ebay) |
| "C" red box, years 2004-2011 |
| Dèclaration "Edition Cuir", year 2008. |
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| Dèclaration "Essence" |
| Squared logo box, since 2011 |
Must Pour Homme (2000) discontinued in 2012
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| Must pour Homme "Essence" (picture from Ebay) |
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| Must pour Homme Essence "C" red box, years 2004-2011 |
Eau de Cartier (released in 2001)
Reformulations?
Advice for collectors?
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Keep in mind that it is nearly impossible to determine whether a perfume is authentic or fake, based on the description alone. It is extremely difficult to tell, even with photographs. Fake or counterfeit perfume manufacturers have reached such a high level of sophistication that it is impossible to determine the authenticity of a perfume without actually holding it in your hands.