
You will probably remember the post about the letter written by the old Guerlain employee. Well, through a mutual friend we sent him a letter with seven more questions concerning the old Guerlain fragrances, and we got the answers.
Keep in mind, before reading: we do not want to break any copyright and, most importantly, everything is based on ancient memories, so there is no evidence of what we are speaking of. You can agree or disagree.
But it is a wonderful and engaging reading....
Enjoy!
Laura
Here are the Seven Questions:
1- Why did the name suddenly change from "Extrait" to "Parfum" on certain old bottles?
2- Can you remember any of "reformulations" occurred in ancient times?
3- What exactly was the old "Parfum de Toilette"?
4- Can you tell us something more about the old "batch-codes"?
5- What can you say about the strange "110ml Eau de Guerlain" bottle?
6- Does a change in the box automatically mean a change in the aroma?
7- What's the difference between 85° and 85%?
And here are the answers.
(please note it was translated from French to Italian, then again to English)
1- Why does the name suddenly change from "Extrait" to "Parfum" on certain bottles?
"Hello, this is really a good, good question. Consider the fact I did not work at Guerlain in those years, so I am talking about it from an hearsay by old colleagues. During the second half of the Seventies there was a little-known but very important fact: a complete reformulation of all fragrances. All Guerlain fragrances had to be reformulated due to technical reasons.
The "Extraits" (so called before this reformulation) changed name and became "Parfums" (i.e: "after this reformulation"), while the other two concentrations ("Eau de Toilette" and "Eau de Cologne") maintained their old names.
So this is the answer: when you read "Extrait", it means it's before the Reformulation. When you read "Parfum" instead, it means "after the Reformulation".
Well, before going on, I would like a thing be clear: these Reformulations happened nearly 40 or 45 years ago, and, after so many years, you will hardly smell a difference between the "Before Reformulation" (Extrait) and the "After Reformulation" (Parfum), so there is no reason to hurry and check for ancient bottles, unless you are a bottle collector.
Well, how can you identify other fragrances (EdT and EdC) produced "Before" and "After" this Reformulation?
Here we come: you can check the batchcodes, (all fragrances after 1979 are "reformulated" for sure); otherwise you can use another trick: the alcohol content. Reformulated and non-reformulated fragrances report different alcohol numbers: so you can immediately identify them.
(Please note that you probably will NOT read any alcohol mark on the "Made in USA or Blended in USA" bottles, so this trick is intended only for "Made in France" bottles.)
Here is the scheme for the most common Guerlain fragrances.
Let's consider MITSOUKO for example:
EXTRAIT/PARFUM :
BEFORE reformulation (Extrait) : 85°
AFTER reformulation (Parfum): 83° (or 83%)
EAU de TOILETTE:
BEFORE reformulation : 88°
AFTER reformulation: 86° (or 86%)
EAU de COLOGNE:
BEFORE reformulation: 90°
AFTER reformulation: 88° (or 88%)
A few pics....
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| EXTRAIT = before the Reformulation |
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| PARFUM = after the reformulation |
![]() |
| Mitsouko Extrait, BEFORE reformulation: 85° (batch SA = year 1977) |
![]() |
| Mitsouko Parfum, AFTER reformulation: 83° (batch MK = year 1980) |
During a transition time:
extrait on the bottle, parfum on the box
|
------------------------------------
Eau de Toilette / Eau de Cologne
![]() |
| Mitsouko Eau de Cologne BEFORE reformulation :90° |
![]() |
| Mitsouko EdC, AFTER reformulation: 88% (batch JF = year 1983) |
EXTRAIT or PARFUM
BEFORE reformulation (Extrait) : 70°
AFTER reformulation (Parfum) : 68° (or 68%)
EAU de TOILETTE
BEFORE reformulation: 88°
AFTER reformulation: 87° (or 87%)
EAU de COLOGNE
BEFORE reformulation: 90°
AFTER reformulation: 89° (or 89%)
RECAP: all GUERLAIN perfumes underwent a reformulation -due to technical reasons- during the second half of the Seventies.
There is a rather simple and effective way to identify the before/after reformulation: you have to check the "alcohol" number.
MITSOUKO
BEFORE reformulation (Extrait) : 85° - AFTER reformulation (Parfum): 83° (or 83%)
EAU de TOILETTE
BEFORE reformulation : 88° - AFTER reformulation: 86° (or 86%)
EAU de COLOGNE
BEFORE reformulation: 90° - AFTER reformulation: 88° (or 88%)
SHALIMAR
BEFORE reformulation (Extrait) : 70° - AFTER reformulation (Parfum) : 68° (or 68%)
BEFORE reformulation: 88° - AFTER reformulation: 87° (or 87%)
EAU de COLOGNE
BEFORE reformulation: 90° - AFTER reformulation: 89%
L'HEURE BLEUE
BEFORE ??? - AFTER reformulation (Parfum) : 83° (or 83%)
BEFORE ??? - AFTER reformulation: 88%
BEFORE reformulation : 90° -AFTER reformulation :89%
VOL DE NUIT
BEFORE ??? - AFTER reformulation 80%
BEFORE ??? - AFTER reformulation: 88° (or 88%)
BEFORE reformulation: 90° - AFTER reformulation: 89° (or 89%)
JICKY
BEFORE ???- AFTER reformulation: 78° (or 78%)
BEFORE reformulation: 88° - AFTER reformulation : 86° (or 86%)
BEFORE reformulation: 90° - AFTER reformulation: 89° (or 89%)
CHAMADE
BEFORE ??? - AFTER reformulation (Parfum) : 76° (or 76%)
BEFORE reformulation: 88° - AFTER reformulation 87° (or 87%)
EAU de COLOGNE
BEFORE reformulation: 90° - AFTER reformulation : 89° (or 89%)
CHANT d'AROMES
PARFUM / EXTRAIT
AFTER reformulation : 82° (or 82%)
EAU de TOILETTE:
BEFORE reformulation: 88° - AFTER reformulation: 92° (or 92%),
then reformulated again: 89%
APRES l'ONDEE
Parfum
AFTER reformulation: 89%
-----------------------------------------
BEFORE reformulation: ??? - AFTER reformulation: 86°
- and later reformulated again : 92° (or 92%)
---------------------------------------
EAU DE COLOGNE DU COQ
BEFORE reformulation: 90° - AFTER reformulation: 89%
---------------------------
MOUCHOIR DU MONSIEUR
AFTER reformulation: 87%
-----------------------------
VETIVER
Eau de Cologne
AFTER reformulation 88%
After Shave
AFTER reformulation: 51%
------------------------------------------
HABIT ROUGE
Eau de Cologne
AFTER reformulation: 85%
NAHEMA (launched in 1979, so Extrait doesn't exist)
-------------------------------------------------
After many years, sealed, well-preserved, pristine-conditions bottles are more important than "reformulated" or "non-reformulated" ones.
Anyway, back to your question, I can remember other reformulations (it depends fragrance-by-fragrance) occurred in the middle of Nineties, when Guerlain went under LVMH, and just after year 2000. And then again in 2007.
Remember, after 2005 you can detect reformulations simply checking the different formula code written on the box."
--------------------------------
Let's make just an example: Mitsouko Parfum de Toilette (produced between 1986 and 1996), and Mitsouko Eau de Parfum produced in 1997, 1998, 1999, etc... were exactly the same juice.
Similarly, Shalimar Parfum de Toilette" (discontinued in 1996) and "Shalimar Eau de Parfum" produced in 1997-1998-1999, etc.... were identical.
Therefore let's consider the "monochrome" stickers used between 1968 and 1976: the A99 bottle was produced earlier, and it's a more ancient bottle than A1." (see HERE for more details on stickers)
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| Batch A99. the higher the number, the more ancient the bottle A99 = approx. 1968 |
![]() |
| BATCH A16 = lower number evidence a modern bottle Approx mid of Seventies |
All these things considered, the "110ml. bottle" was used mainly as a tester in shops (without its cap!) and never converted to a more traditional "natural spray" bottle, until it was discontinued and replaced with the traditional "abeilles" (bees) bottle.
It was almost impossible to find an unused "110ml. bottle" complete with cap and box "for sale", and these became one of the biggest Guerlain rarities. As you say: so bad it's good".
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"Well, Guerlain has nothing to do with this question! since it's only the name by which alcoholic degrees are expressed. Percentages (%) are the "Alcohol By Volume" (ABV), while "°" are the old "degrees by Gay Lussac", mainly used in France.
In case of fragrances, and only for this practical purpose, the two nomenclatures are identical, i.e "85°" and "85%" are the same thing."
-GUY LAROCHE perfumes (here)
-CACHAREL perfumes ( here )
-ROCHAS perfumes (here)













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